About Us

Our Mission

Our mission is to empower individuals to take consistent, meaningful action—through movement, mindset, and metabolism—to become the best version of themselves.

We deliver science-backed coaching and community-based support in fitness, nutrition, recovery, and personal growth—designed for real people and real lives. Our programs are built on daily habits that drive sustainable change, so you can feel strong, energized, and aligned in your body, mind, and purpose.

Our Vision

We envision Optimize Daily as the most trusted wellness hub in our community—where people of all ages come not just to get fit, but to live fully, flourish deeply, and lead with purpose.

Our goal is to create a world where optimizing your life isn't overwhelming—it's empowering. Through personalized coaching, small-group fitness, contrast therapy, and habit-based transformation, we help you build a life that reflects your highest potential—one day at a time.

About Us

Our Mission

Our mission is to empower individuals to take consistent, meaningful action—through movement, mindset, and metabolism—to become the best version of themselves.

We deliver science-backed coaching and community-based support in fitness, nutrition, recovery, and personal growth—designed for real people and real lives. Our programs are built on daily habits that drive sustainable change, so you can feel strong, energized, and aligned in your body, mind, and purpose.

Our Vision

We envision Optimize Daily as the most trusted wellness hub in our community—where people of all ages come not just to get fit, but to live fully, flourish deeply, and lead with purpose.

Our goal is to create a world where optimizing your life isn't overwhelming—it's empowering. Through personalized coaching, small-group fitness, contrast therapy, and habit-based transformation, we help you build a life that reflects your highest potential—one day at a time.

About Us

Our Mission

Our mission is to empower individuals to take consistent, meaningful action—through movement, mindset, and metabolism—to become the best version of themselves.

We deliver science-backed coaching and community-based support in fitness, nutrition, recovery, and personal growth—designed for real people and real lives. Our programs are built on daily habits that drive sustainable change, so you can feel strong, energized, and aligned in your body, mind, and purpose.

Our Vision

We envision Optimize Daily as the most trusted wellness hub in our community—where people of all ages come not just to get fit, but to live fully, flourish deeply, and lead with purpose.

Our goal is to create a world where optimizing your life isn't overwhelming—it's empowering. Through personalized coaching, small-group fitness, contrast therapy, and habit-based transformation, we help you build a life that reflects your highest potential—one day at a time.

Meet Our Founders

Lateef Johnson

Co-Founder of Optimize Daily

I have a passion for coaching, motivating, and educating people. I learn something about myself everyday having the opportunity to be a coach. Your health and fitness is a journey that requires taking steps daily.

CERTIFICATIONS

  • ACE – Certified Personal Trainer

  • ACE – Certified Health Coach

  • Pain-Free Performance Specialist

  • Animal Flow Level 1 Coach

  • Matrix Master Trainer

  • Certified Stick Mobility Level 1 

  • Certified Advanced Group Training Coach TRX

  • Certified Level 1 Precision Nutrition Coach

Jenn Wexler

Owner and Co-Founder of FIT Austin

I care about my client and there is nothing more important for me than guiding clients through an experience that makes them happy, confident, and strong.


CERTIFICATIONS

  • GGS – Pre & Postnatal Coach Certified

  • Level 1 Boxing Coach – Box and Burn

  • Stick Mobility Certified Coach

  • ISSA Certified Fitness Trainer

  • TRX – Level 3 Instructor

  • Animal Flow Level 1 Coach

  • Yoga Level One Foundation

Our Services

Optimize Women

Optimize Men

Inbody

Complementary Strategy Session

See all Services

See all Services

Our Services

Optimize Women

Optimize Men

Inbody

Complementary Strategy Session

See all Services

See all Services

Our Services

Optimize Women

Optimize Men

Inbody

Complementary Strategy Session

See all Services

See all Services

Contact Us!

We're here to help — reach out with questions, feedback, or just to say hello.

Contact Us!

We're here to help — reach out with questions, feedback, or just to say hello.

Contact Us!

We're here to help — reach out with questions, feedback, or just to say hello.